The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Manage episode 218480653 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lorrie Morgan is the owner of Red Hot Copy, and the genius behind many high converting offers. A former Hollywood actress, she has a unique perspective on copywriting psychology that's enabled her to rise to the top of the industry, with high demand for her services. In this episode, she reveals the secrets behind her shift from the sets of shows like Baywatch to the biggest copywriting seminars and projects in the world.
…
continue reading
61 episodes
MP3•Episode home
Manage episode 218480653 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Lorrie Morgan is the owner of Red Hot Copy, and the genius behind many high converting offers. A former Hollywood actress, she has a unique perspective on copywriting psychology that's enabled her to rise to the top of the industry, with high demand for her services. In this episode, she reveals the secrets behind her shift from the sets of shows like Baywatch to the biggest copywriting seminars and projects in the world.
…
continue reading
61 episodes
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