The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Omar Michael
Manage episode 238860682 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns.
You'll discover:
- The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding
- How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by
- How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences
After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development.
Get the full transcript and resources at https://GeniusesOfCopywriting.com/Omar-Michael
61 episodes
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Manage episode 238860682 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of the Geniuses Of Copywriting podcast, we hear from Omar Michael, senior copywriter at Mindvalley and the brains behind many of their biggest campaigns.
You'll discover:
- The secret to growing an 8-figure company with a unique combination of direct response copy and powerful branding
- How Omar increased the conversions of an offer by 30% by breaking all the direct response rules copywriters normally live by
- How Mindvalley has built a loyal group of raving fans by talking politics, standing up to corporate giants, and providing unforgettable experiences
After starting as a pure direct response company, Mindvalley leveraged Omar's genius to become the biggest name in personal development.
Get the full transcript and resources at https://GeniusesOfCopywriting.com/Omar-Michael
61 episodes
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Similar to Geniuses Of Copywriting
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
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