The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Sue Rice
Manage episode 260778217 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.
We discuss:
- The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
- How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
- Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at
Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.
Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice
61 episodes
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Manage episode 260778217 series 2446829
Content provided by Brian Cassingena. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Brian Cassingena or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
On this episode of the Geniuses Of Copywriting podcast, we speak to Sue Rice, who has been called 'The Female David Ogilvy' although I prefer 'Long Haired David Ogilvy' - a natural storyteller and A-list email copywriter with a list of wins a mile long.
We discuss:
- The secret she used to get open rates of around 50% over a sequence of 30 emails for a dental practice
- How to break through the clutter of advertising messages and your inbox with 6 billion unread emails
- Storytelling secrets learned from 25 years in the trenches writing emails that sell to more niches than you can poke a stick at
Sue is an entertaining storyteller and has more marketing and copywriting knowledge than most other copywriters put together. She could live anywhere - so she chose Paris, France and makes her clients millions from there.
Full episode & resources at https://GeniusesOfCopywriting.com/sue-rice
61 episodes
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Similar to Geniuses Of Copywriting
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