How a volcano inspired a brand

Get A Street Smart MBA with Sarah Shaw

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Davis Smith of Cotopaxi (named after the volcano near Quito in Ecuador) is an avid outdoorsman, entrepreneur and innovator.....and a totally cool guy. Davis spent most of his childhood in Central and South America in the shadows of Cotopaxi. Join us in our journey about the creation of Cotopaxi and how he used a llama to get the word out about the brand when they were first launching. Cotopaxi's mission, besides bringing you cool products, is to work with non-profits in underdeveloped countries around the world helping those living in severe poverty with education, livelihood and health.

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#MBA #Sarah Shaw #Business