S1E2 - Why You Need to Build a Customer Avatar Before You Begin Marketing

Get Online with Stacey Kehoe

What is a Customer Avatar? Why do you need one and how can it help you grow your business?

If your marketing needs some direction, today’s episode is for you. Stacey Kehoe, host of The Vault Podcast, dives into the topic of creating a customer avatar. She discusses how you can create your own avatar and why it is important? With 72% of brands targeting the wrong audience, she shares valuable tips to help you engage your social media audience so that you can build a community that loves your brand.

Two reasons why Customer Avatar is important
1. It can help to drive your content marketing strategy
2. To run an effective advertising campaign
Basic Information you need to create a Customer Avatar
1. Name
2. Gender
3. Age
4. Hobbies
5. Marital Status
6. Occupation/Job Title
7. Education Level
8. How do they like to learn (Read books/Attend conferences/Follow mentors)
9. Big challenges and pain points

Resources

Customer Avatar Sheet

Key Takeaways:

1. What motivates people most when they're purchasing a product or service? It's the challenge. If you can solve a problem for your prospect - hiring you is a no-brainer!
2. Customer Avatars helps us think of our customers as real people not a faceless demographic.
3. The more that you can understand the challenges your customers face, the more you are able to convert them into a customer.

The Vault Contact Information

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