Daily Drills: best friend-duo behind the crowd-pleasing fashion label Daily Drills. How Mary Ralph and Kennedy reached 1 million in sales their first year, during the pandemic.

Get Real with Caroline Hobby

Daily Drills is the new lifestyle destination for transitional pieces that effortlessly move you through every moment in style. In 2020, amidst a global pandemic, best friends and entrepreneurial spirits Kennedy Crichlow (Kenn) and Mary Ralph Lawson (Ralph), spotted a niche space in the ever-growing leisure industry. Their mission: simplifying getting dressed and blurring the lines between workout-wear, lounge-wear, business-wear, and everything in between.

Daily Drill was built with mottos like, “Say YES often, but say not enough to make your yes’s count,” “Happy DOES,” and “Data is great, but so are your Instincts,” in mind. What started in Mary Ralph’s apartment has now evolved into a fashion label that has never had to pay influencers to promote, organically got featured in US Weekly, hit 1M in sales within their first year, and now has an HQ and team out of Los Angeles.

We cover so many important topics like:

• How to be best friends and business partners

• How to say yes more often (but say no enough to make your yes count)

• Know your FedEx worker’s name and be a good f*cking person

• How to create a company culture infused with the positivity that translates into your community

• How faith plays a significant role in Mary Ralph and Kennedy’s journey growing Daily Drills

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