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CEO Club 女力昂翔Ep04 - 品牌女力雙對談之專訪吳世家教授Part 2
Manage episode 296976202 series 2407561
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Gina將延續上集與【向時尚品牌學風格行銷】作者吳世家教授的對談，探討奢華品牌近年的策略調整。 吳教授目前在香港中文大學任教，過去曾任香奈兒傳媒總經理以及擔任寶僑(P&G)公司、臺灣克萊斯勒汽車(Chrysler)等業界高階主管，擁有豐富的時尚產業操作經驗！更多資訊：www.istylemarketing.com 在本集節目中，大家可以聽到Gina和吳教授一起為我們解析【隨著網路社群媒體崛起，奢華品牌有甚麼不同的行銷做法？】【除了線上時尚秀，奢華品牌有甚麼耳目一新的行銷思維？】，一起來聽聽吳教授的精采分享吧！ - 與Gina一起談品牌，論美學： 🔎FB: Gina Branding Lab 🔎 IG: Ginabranding 🔎 LinkedIn: Gina Chang (Brand Mentor) 🔎 官網：www.ginabranding.com - 更深入的 #品牌 #美學 分享，請聽Gina的Podcast： 🔎 Apple: Gina Branding Lab apple.co/3cFRKlu 🔎 SoundCloud: Gina Branding Lab bit.ly/3cn5cKo 🔎 Spotify: Gina Branding Lab spoti.fi/3eMKzHP
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