How we helped the SMB and got to $100 Million in The Process, by Co-Ceo of Madwire

Global Tech Leaders' Podcast

In this episode Ross and John speak to JB Kellogg, the founder and Co-CEO of Madwire. Founded the company at the age of twenty-eight and helped grow us to five thousand employees. Understanding his passion for helping small businesses grow. Getting a start by working for FREE Marketing is the food and water of business Offering value first for free was the way of marketing JB Kellogg speaks about the future of marketing and what that looks like. “You can’t be great without integrate.” Meaning you really need to have a fully integrated singular platform now from the business management and marketing side. We specifically designed Marketing360 for small businesses Do more of what's working and less of what's not, to unlock automation Making software that is simple and powerful and that becomes an extension of their company Good leaders know the way, they show the way and most importantly they go the way How doing your part can create a great family working dynamic Further discussing how accepting people for who they are creates a culture where talent is maximized and training is critical “setting people up for success”. Stay ready mindset They make the team better Top three things to build teams A+ Strategy + C+ People = C+ Results A+ People + C+ Strategy = B+ Results Championship leaders, that build championship teams which drives championship performance JB explains how simplifying your mission, vision and goals can be easier articulated to your team and should be reiterated to the overall organization on a continuous basis. What values are behind your goals? Managing all your systems and CRM’s from one place JB explains why they have no desire to work in enterprise, they enjoy how challenging it is and it is where they can make the most impact. Our goal is to have a diverse portfolio and work with clients from all and any industry. Industries that have done well and not so well during the pandemic Defining a lead and where are they coming from? Sales Process Lastly, JB shares stories of his early days where failure strikes and insight into some bad times. --- Send in a voice message: https://podcasters.spotify.com/pod/show/gloabl-tech-leaders/message