Women in Tech Series: Janelle Raney, Chief Marketing Officer at Pathlight shares how using your personal brand helps you show up.

Global Tech Leaders' Podcast

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Janelle Raney, the Chief Marketing Officer at Pathlight. She has had an illustrious career in organisations like Citrix and Zoom and is now at Pathlight as a CMO. She worked in product marketing, analytics, market strategy, positioning, and launching PR. She has a degree in Mathematics and an MBA from NYU.

We kick off by asking Janelle to share her career journey and what has led her to where she is today.

• She went to Vanderbilt University as a bio-medical engineer after 1 year switched to arts and science and became a Math Major.
• After graduating she moved to New York and worked for Liz Claiborne, in the fashion industry, and joined the management training program.
• She fell in love with marketing there, especially the data creativity side and while there she attended NYU. She got a degree in Marketing and Finance.
• Took a year off and travelled to decide what is next, moved to San Francisco to get into the tech industry and worked for a company called QRS.
• From there got married, had kids and started her own business. From there she went to Citrix. Zoom came knocking on her door and became an awesome team before everyone knew Zoom.
• She loves startups, and this brought her to Pathlight and they were solving a big problem.

We then ask Janelle why she decided to go to San Francisco instead of the Wall Street trend after NYU.

• The opportunity to be creative in tech, especially as a women.
• She loves innovation!

We ask Janelle what she feels they got right from a cultural perspective at Zoom.

• She remembers having a meeting where they discussed establishing the values of the company and the CEO Eric, it was care.
• It comes down to the principles, Eric cared passionately. They had an outage once, he took it personally and Eric moved from his corner office to a cubicle on the engineering floor and stayed there for months and was a servant leader.

Then we ask Janelle, regarding the women in tech, what she feels has changed around inclusion.

• More women are graduating than men right now but it's not fully levelled.
• It starts with equal pay.
• Companies perform better with diversity.
• Paternity leave.
• Know your worth in the market.

Next, we ask Janelle, what can we do as leaders to progress and promote the inclusion of genders?

• Salesforce reviews this annually and has done a stellar job.
• Diversity of thought.
• Working Moms.

We move on to asking Janelle, what advice she would give to young women wanting to get into tech.

• Personal branding, how are you showing up and building networks?
• Don't just report, bring your thoughts and all of what makes you unique.
• Make sure you’re getting credit for your successes.

Next, we ask Janelle how important is it for men to be a support system for women.

• Her husband is the home chef.
• Find your home balance.

Then we ask Janelle to share more on dyslexic thinking as we see it on her profile.

• Richard Brandson, speaks about it.
• The way they think is different.

We then ask Janelle to share more about Pathlight and what are they doing.

• Pathlight empowers frontline employees.
• Health score.
• Performance intelligence platform.

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