Women in Tech Series: Sarah Scudder, The Manufacturing Maven, and Chief Marketing Officer at SourceDay shares the importance of constant learning.

Global Tech Leaders' Podcast

Welcome to the Women in Tech Series from the Global Tech Leaders Podcast. Today we are speaking to Sarah Scudder, The Manufacturing Maven, Chief Marketing Officer at SourceDay.

A podcast host in her own right. She is a new Texan and has not lived through a Texas summer before. She is learning how to exercise outside in the humidity. She feels it has been an awesome move to become a CMO and join the Source Day team last year.

We kick off by asking Sarah to share her career story and what has led her to where she is today.

• Runway model in high school.
• Looked at the business industry in her twenties.
• Double major.
• Business and marketing.
• Involved in everything on campus.
• Technology-focused solution.
• One of the top 3 salespeople in the nation.
• Demand Gen engines.

We ask Sarah to tell us about the content and the demand generation piece.

• Supply chain.
• The buyer role.
• Secure supply chain.
• Covid is one of the best things that ever happened to the supply chain industry.
• Progressive buyers.

Then we ask Sarah what successes around demand gen is she seeing out there.

• Stigma is out of control.
• On the pulse of the customer.
• Get out and get involved.
• Subject Matter Expert.
• Customer insights programme.
• Customer advisory group.

Next, we ask Sarah to share any glass ceilings that she has come across and does she have any advice for other women.

• Never reported to a female.
• Very male-dominated industry in the country.
• Do your own learning and education.
• Entrepreneurs make better marketers.
• Work for a good boss.
• Constantly learning.

Lastly, we ask Sarah, how she best stays organised.

• A no-meeting day.

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