Indianna Roehrich | Founder of Tomorrow-Today Beauty

Glow Journal

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In episode 118 of the Glow Journal podcast, host Gemma Watts talks to the founder of Tomorrow-Today Beauty, Indianna Roehrich.

If you’ve worked in the fashion, beauty, or lifestyle media space in Australian in the last decade, you know the name Indianna Roehrich.

Indi started her own social media management agency, Simply Social Management , in 2015 when she was just 22 years old. I first met her a little under 10 years ago and she’s always struck me as being ahead of the curve- the concept of social media management was so new in 2015 that the majority of people still thought it was a fad, but at 22 her gut instinct was so strong and, as we now know, was also absolutely correct.

Indi’s curiosity around blue light exposure piqued about 4 years ago, when blue light eyewear hit the mainstream. This prompted her to start looking into what blue light was doing to the skin, and upon discovering just how much it can speed up the photoaging process, she went searching for a solution- and couldn’t find one.

This week, following three and a half years of research and development, Indianna launched Tomorrow-Today Beauty with a single, meticulously formulated SKU- the Tech Protect Serum, formulated to both shield AND repair the skin from blue light exposure and designed to look after tomorrow’s face, today.

In this conversation, Indianna shares advice to business owners on why it’s worth pushing through the hard parts when your brand is in its infancy, what our devices are actually doing to our skin, and her insider tips on making the algorithms work for you.