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Local SEO Google My Business Conversion Rate Optimization Part 1
Manage episode 326544501 series 3285627
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Local SEO - Google My Business Conversion Rate Optimization Part 1
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GMB CRO Jump Links
00:20 Internet user's habits
01:12 How To Choose Primary & Additional Categories
05:20 Special Opening Hours [ The Opportunity ]
06:57 Double Your Social Engagement With Images
09:41 Get Customers To Post Pictures For You
11:55 Review Responses & Conversion Rates
13:33 Optimize GMB for Voice Searches
13:56 How To Leverage GMB Messaging
1.The primary category and sub-categories:
Make sure all your outlets have just one primary category for better consistency and improved local SEO.
2. Add Special opening hours on Google My Business
It could be a big opportunity if you appeared in the first few results on those special periods if your competitors didn`t provide any special opening hours.
3. Add Quality GMB photos to get more views on search and views on Maps
The more photos you have on your Google My Business listing, the better your chances of leading customers from discovery to conversion.
Get your customers to post pictures for you.
To maximize this opportunity, try to encourage your customer by taking photos of their customer experience while it happens, rather than after the facts.
You can ask these customers to take pictures of your amazing work once it`s completed, preferable with the happy customers in the photo. And ask them to write a review about your business.
Let your pictures match the client's expectation:
It`s very important that your pictures match the client's expectations. If you are a restaurant, and you have amazing specialized food photography done, but it doesn`t reflect on how the customers receive the food, you will automatically have a dissatisfied customer with the risk of receiving negative reviews! Keep things real, people will appreciate that.
4. Review Responses and Conversion Rates
Responding to at least one-third of your reviews can increase conversions for a local business by 80%
According to Uberall’s analysis, small and medium enterprises, as well as large companies, saw the same 3% conversion rate when their response rates were around 10%.
When we increase the response rate to 32% we saw an 80% increase in business conversions and outperforming their competitors.
When companies responded to at least 32% of comments, they achieved conversion rates 80% higher than direct competitors and SMEs that responded to only 10% of reviews,” the report says.
5. Optimize your GMB for Voice searches
Voice search is on the rise: by 2020, 50% of Google searches will be done by voice (LSA). You now need to make sure you have a long description based on phrases suited to voice search.
6. Leverage Google My Business Messaging
With the latest GMB messaging tool, companies can turn their Google listings into live chat devices through their mobile phones, and connect with buyers and potential customers on the fly.
The GMB Crush Tips:
1. Know what you’re getting into from the get-go:
2. Set up an autoreply:
3. Be ready to respond:
4. Check your stats:
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