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Rob and Murray dive into brand, culture and cross border mergers with global branding guru Bill Schroeder, Principal, Clarity Consulting Group (Part 2 of 2)
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This is part II of GMT's in depth discussion with Bill Schroeder principal and founder of Clarity Group Consulting, the premier professional services brand advisory. In this episode we talk through how firms, especially those with global components, can approach the brand elements of the merged firm. Best in class firms think though the implications of the soon to be merged new entity far earlier in the process than we have seen historically. Listen to Bill discuss the ways firms can approach this effort while both maximizing the efforts of management while also allowing for strong input from both partners and clients.
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