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The AdCast Podcast 69 - Effectively Lean Into Controversy, with Adam Katz of Sightly

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Manage episode 341764230 series 3256513
Content provided by Eric Elliott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Elliott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance.

Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively.

In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly’s Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more.

Connect w/ Adam Katz:

Website: https://www.sightly.com/

Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/

Sightly's LinkedIn: https://www.linkedin.com/company/sightly/

Sightly's Instagram: https://www.instagram.com/sightlyhq/

Sightly's Twitter: https://twitter.com/SightlyHQ/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

  continue reading

106 episodes

Artwork
iconShare
 
Manage episode 341764230 series 3256513
Content provided by Eric Elliott. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Eric Elliott or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

With the ongoing conversation around gun control, the Supreme Court’s decision on Roe v. Wade, the war in Ukraine and even the recently concluded Johnny Depp/Amber Heard civil trial, brands are under more pressure now than ever to respond to current events quickly and have the “right” opinion. Today, it’s difficult for many brands to keep up, and hasty responses often leave their authenticity hanging in the balance.

Adam Katz, is the Chief Revenue Officer of Sightly®, which uses data science and predictive algorithms to help brands anticipate the unexpected, and lean into hot-button issues effectively.

In this Episode, we discuss how and when brands should lean into tentpole moments, how Sightly’s Brand Mentality™ platform uses state of the art AI and NLP algorithms to ensure brands avoid threats and seize market opportunities, the power of Real-Time Marketing, the practicality of AI in today's overwhelming information barrage, and much more.

Connect w/ Adam Katz:

Website: https://www.sightly.com/

Adam's LinkedIn: https://www.linkedin.com/in/adam-katz-5ab3949/

Sightly's LinkedIn: https://www.linkedin.com/company/sightly/

Sightly's Instagram: https://www.instagram.com/sightlyhq/

Sightly's Twitter: https://twitter.com/SightlyHQ/

Connect w/ Eric Elliott:

Website: https://ericelliott.com/

Facebook: https://www.facebook.com/ericelliottspeaker

LinkedIn: https://www.linkedin.com/in/iamericelliott/

Instagram: https://www.instagram.com/ericmelliott/

Twitter: https://twitter.com/ericmelliott

  continue reading

106 episodes

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