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The AdCast Podcast 77 - Enhance Your Creative Freedom with Diana Lee of Constellation
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Diana Lee is the CEO and Co-founder of Constellation. After starting her career in automotive, she leveraged her experience in sales, marketing, and consulting to pioneer an innovative, tech-driven approach to the marketing industry. Utilizing our end-to-end enterprise marketing technology, she helps brands mass-automate stunning compliant creative and streamline the regulatory approval process. Since its inception in 2016, she’s transformed Constellation into a thriving global SaaS company with offices in New York, Dubai, Toronto, and Seoul. This expansion follows an explosive year when Constellation experienced 90% growth without outside investment. Diana’s investment in people, practice, and culture is evidenced by Constellation being named the 65th Fastest-Growing Private Company in America and Diana named EY Entrepreneur of the Year 2021 New York. An immigrant of color, she creates seats at the table for other talented immigrants, minorities, and women (60% of C-Suite execs are people of color). As a mother of three, she treats her team like family—firmly dedicated to making Constellation an inclusive environment. In this Episode we go deep into the automotive industry, what it was like for Diana to be a woman in such an industry as well as where its future is headed. We also discuss the balance of being compassionate yet stern as a business owner, as well as family dynamics of an entrepreneur. Last but not least, we discuss Constellation and what it offers to businesses and creatives. Connect w/ Diana Lee: Website: https://www.helloconstellation.com/ Personal LinkedIn: https://www.linkedin.com/in/diana-lee-b5790618/ Constellation LinkedIn: https://www.linkedin.com/company/hello-constellation/ Instagram: https://www.instagram.com/hello.constellation/ Facebook: https://www.facebook.com/hello.constellation Tiktok: https://www.tiktok.com/@hello.constellation Connect w/ Eric Elliott: Website: https://ericelliott.com/ Facebook: https://www.facebook.com/ericelliottspeaker LinkedIn: https://www.linkedin.com/in/iamericelliott/ Instagram: https://www.instagram.com/ericmelliott/ Twitter: https://twitter.com/EricMElliott Tiktok: https://www.tiktok.com/@ericmelliott Podcast: https://open.spotify.com/show/57h1TKWmvENS9QhBPDkXdl?si=d562cf19a14b43fe Text: 843-279-5843
Brought to you by VIP Marketing. VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement. The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business. Visit www.vipmarketing.com to learn more. Call: 843-760-0707 Message: https://www.facebook.com/VIPMarketingUSA
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