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Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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Understanding and Meeting Your Audience's Emotional Needs

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Manage episode 411561973 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression.

In this episode we’ll be covering:

  • Buying better versions of ourselves
  • Creating content that keeps people coming back for more
  • Understanding the feeling you want your content to evoke in your audience
  • What does it mean to create content that creates a feeling?
  • Why knowing why your person taps follow will help you make better content
  • Analyzing and adjusting your content strategy
  • My rule of thumb for the best time to post on social media

Let's connect on Instagram
Love this conversation? Tap the follow button so you never miss an episode!

  continue reading

11 episodes

Artwork
iconShare
 
Manage episode 411561973 series 3565016
Content provided by Shannon McKinstrie. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shannon McKinstrie or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What is your account to people? I really stopped to think about that for today’s episode as we explore the power of creating content that evokes feelings like comfort or relief. I’ll be sharing examples as we talk about the importance of knowing what your audience needs to hear, and how what works on one platform may not work on another. Alright, let’s talk about how creating good content that genuinely connects, leaves a lasting impression.

In this episode we’ll be covering:

  • Buying better versions of ourselves
  • Creating content that keeps people coming back for more
  • Understanding the feeling you want your content to evoke in your audience
  • What does it mean to create content that creates a feeling?
  • Why knowing why your person taps follow will help you make better content
  • Analyzing and adjusting your content strategy
  • My rule of thumb for the best time to post on social media

Let's connect on Instagram
Love this conversation? Tap the follow button so you never miss an episode!

  continue reading

11 episodes

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