038 Viki Hayden Ward on Fundraising from Scratch and Building Confidence in Young People

Good Leaders with Stephen George

In this episode, Stephen George talks with Viki Hayden Ward, Head of Fundraising at the British Youth Council. Viki shares how she built a fundraising programme from scratch, and her personal journey to grow and develop personally, with her team and board and to make a difference by giving young people courage and confidence.

Viki started her fundraising career in 2011 in the world of alumni fundraising. In what she describes as a ‘crash course’ in how to do individual fundraising, from direct mail, face to face, telephone, legacy and events fundraising, Viki still uses many of these important and valuable tools in her work, 7 years on. Viki has a successful track record in diversifying income, developing donor relationships and starting a fundraising department from scratch, while continuously being an ambassador for #DonorLove.

In her spare time, Viki blogs and tweets about fundraising, often identifying the unique quirks of being a fundraiser! Her blog flightofthefundraiser.wordpress.com is a well loved blog for fundraisers, and she is on twitter https://twitter.com/vikihayden

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