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Meta & the battle for digital advertising supremacy

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Manage episode 330322093 series 2973891
Content provided by Antipodes Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Antipodes Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alison Savas is joined by digital advertising expert Ben Legg to discuss the digital advertising landscape, in particular how Meta (NASDAQ: FB) is positioned following the recent fall in its stock price.

Key discussion points include:

  • 4:00: Overview of how online advertise works today.
  • 7:30: The digital advertising landscape and why digital advertising as a percentage of GDP is expected to grow.
  • 10:50: The rise of Tik Tok
  • 12:00: Meta's advertising technology and why it’s seen as being superior
  • 21:10: How Facebook is moving to maintain user engagement
  • 28.30: Can Instagram become the world’s biggest fashion retailer?
  continue reading

46 episodes

Artwork
iconShare
 
Manage episode 330322093 series 2973891
Content provided by Antipodes Partners. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Antipodes Partners or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Alison Savas is joined by digital advertising expert Ben Legg to discuss the digital advertising landscape, in particular how Meta (NASDAQ: FB) is positioned following the recent fall in its stock price.

Key discussion points include:

  • 4:00: Overview of how online advertise works today.
  • 7:30: The digital advertising landscape and why digital advertising as a percentage of GDP is expected to grow.
  • 10:50: The rise of Tik Tok
  • 12:00: Meta's advertising technology and why it’s seen as being superior
  • 21:10: How Facebook is moving to maintain user engagement
  • 28.30: Can Instagram become the world’s biggest fashion retailer?
  continue reading

46 episodes

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