Why Social Media (21:58 min)

Gordon And Mike's ICT Podcast

All businesses and organizations desire greater engagement with their audiences. However, many are not leveraging the social media platforms that allow for the best opportunities for engagement. From static postal flyers, electronic newsletters to a lack of regular communication, engagement becomes difficult.

Social media platforms call for regular, sustained communications and conversations between the businesses/organizations and their audiences. Blogs allow for that engagement by allowing readers to comment on postings, share links and/or rate postings. Some blogs allow for other interaction functionality like including a poll in a posting. On Facebook and Twitter engagement, in the form of “like,” comment, and re-tweet, is much more the norm than perhaps on blogs.

This podcast will briefly introduce the listener to a three tiered social media strategy approach:

. 1) Primary (Blog or similarly organized content on an organizational website)

. 2) Secondary (Platforms such as YouTube, Instagram, Pinterest, etc that can deliver supportive content to the primary platform via hyperlink)

. 3) Broadcast (Platforms such as LinkedIn, Facebook, Twitter which can aggregate audiences and are engagement friendly)

Social media platforms call for regular, sustained communications and conversations between the businesses/organizations and their audiences. Given the explosion of new media platforms and social media networks during the past few years, there is significant justification for all businesses and organizations to adopt strategies to leverage these platforms more effectively.