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EP160: Allen Rosenshine, Advertising Industry Legend
Manage episode 332185636 series 3363922
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When it comes to living legends in our industry, few have earned the title like Allen Rosenshine. Allen takes us through his incredible career, starting with his early days as a copywriter at BBDO to his time as BBDO president 15 years later, and all points in between.
Chapters:
- 02:46 – 11:08 – On his early career in the advertising industry
- 11:09 – 14:22 – Building enduring brands
- 14:25 – 28:19 – The merger of BBDO and Needham
- 28:19 – 30:12 – Role of media back in the early days
- 30:17 – 31:50 – How technology was starting to dictate change
- 31:51 – 33:45 – The difference between creative and media
- 33:45 – 37:49 – The evolution of the marketing communications landscape
- 37:49 – 42:46 – Favorite clients, favorite ad campaigns
- 42:47 – 48:26 – The Partnership for Drug Free America
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