S3:E3 – Attract investors with James Church

Green Business With Impact

Is it a superpower to be a company with a “force for good” mindset when it comes to attracting investors in today’s world? Yes, says my guest on the show – as long as you’re not using it as a substitute for good, sound commercial business modeling. But if it is in addition to a sound business model, then it's a superpower and quite a massive one too, he says.

My guest is James Church, author of the international bestselling book, “Investable Entrepreneur”, and co-founder of the multi-award-winning investment readiness agency called Robot Mascot. James generously shares his great tips about investing, both seen from the investors’ side and from the businesses point of view. For instance, James takes us through the “two investment killers” as he calls them and the three critical fundraising assets you need to know about.

You can hear about:

• Why the business plan, the business case, the financial projection, the pitch and the narrative are key factors to attracting investors
• Whether or not it’s difficult to attract investments for sustainability if investors do not understand what it means
• Examples of businesses that have utilized their sustainable impact to get access to some form of capital
• Investment in businesses who are doing some good to the planet or society as well as delivering them a commercial return, will become more and more important
• Female founding teams who deliver twice the return of male founding teams. Yet females still only seem to get 1% to 2% of total investment worldwide

Mentioned in this episode:

• James Church website: https://www.robotmascot.co.uk/james-church/
• His book “Investable Entrepreneur”: https://www.robotmascot.co.uk/investable-entrepreneur/
• James on LinkedIn: https://www.linkedin.com/in/jamescchurch/
• The VC power law: https://govclab.com/2023/08/09/the-power-law-in-vc/
• Check how investor-ready you are by going to Pitchready: https://www.robotmascot.co.uk/pitchready/

Looking for a competitive edge? Invest 3 min answering some quick simple questions about your business. Discover how well you are suited to get business success with sustainability: greenprofit.scoreapp.com International Bestselling Book: If you want a recipe for how to work with sustainability in a way that is good for business and for the world then check out my Amazon international bestselling book “Making sustainability profitable – a leaders guide to growing a thriving business that makes the world a better place”. You can get it from Amazon and other major bookstores. Contact Green Business With Impact: If you have questions, comments, or suggestions for future podcast episodes please contact me at [e-mail] or reach me via LinkedIn: https://www.linkedin.com/in/jsteinhausen/

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