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The Evolution of Marketing: Embracing Technology, Emotional Branding, and Influencer Strategies
Manage episode 405262543 series 3294294
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Join Phillip Lanos as he delves into the dynamic world of marketing with Denise Vitola, a seasoned marketing executive with over two decades of experience. In this episode of the Grit Daily podcast, Denise shares her insights on adapting to new technologies, the significance of emotional branding, and the power of influencer marketing. Discover how Denise’s journey through companies like Ogilvy and Bayer has shaped her approach to marketing, and learn why she believes in constantly challenging oneself and embracing change. From the importance of humanizing brands to the potential of platforms like TikTok, this episode is a deep dive into the evolving landscape of marketing and how brands can connect with their audience in meaningful ways.
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