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Personalizing the customer experience with technology

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Manage episode 284115855 series 2327281
Content provided by Wipfli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wipfli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you know the value technology and open platforms could add to your financial institution?

Boston Consulting Group calculated that for every $100 billion in assets a bank has, revenue can be increased by as much as $300 million by personalizing customer interactions.

A full 88% of customers want to receive recommendations from their bank about the things relevant to their needs and behaviors. What are you doing to meet this need?

In this episode of GroundBanking, Terry Ammons, Wipfli partner, and special guest Jill Homan, President of DeepTarget, discuss:

  • The importance of creativity and innovation in driving business and growing your institution
  • How to cater and deliver to the specific needs of customers using technology

Listen in to also discover our special beer of the episode!

  continue reading

22 episodes

Artwork
iconShare
 
Manage episode 284115855 series 2327281
Content provided by Wipfli. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Wipfli or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Do you know the value technology and open platforms could add to your financial institution?

Boston Consulting Group calculated that for every $100 billion in assets a bank has, revenue can be increased by as much as $300 million by personalizing customer interactions.

A full 88% of customers want to receive recommendations from their bank about the things relevant to their needs and behaviors. What are you doing to meet this need?

In this episode of GroundBanking, Terry Ammons, Wipfli partner, and special guest Jill Homan, President of DeepTarget, discuss:

  • The importance of creativity and innovation in driving business and growing your institution
  • How to cater and deliver to the specific needs of customers using technology

Listen in to also discover our special beer of the episode!

  continue reading

22 episodes

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