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WHY Couples AREN'T Choosing You as Their Wedding Officiant
Manage episode 357522203 series 2817637
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I hear it often. “I have couples call, and after our meeting, I give them a price, and I never hear from them again.
Why is this?
Is it price? Is it that they don’t like me? Is it what I said or did?
The answer is…Probably Not
Certain things are at the top of the list regarding what couples pay attention to during your first conversation and their first impression.
Responsiveness
Personality
Reviews
Website
Social Media
Location
Price
Price is last on the list.
Are you adjusting your services and offerings as you get more clients and learn what they seek in your area? If not, you're shooting yourself in the foot.
Here’s the word that people get stuck with. Businesses of all types get to the point where they want everything to stay the same…and unfortunately, it does. Their customers stay the same (no new customers), their income stays the same (no new income), and their wish comes true…until they go out of business.
THE WORD IS FLEXIBILITY
YOUR BUSINESSES ABILITY TO ADAPT TO NEW CIRCUMSTANCES.
YOU’VE GOT TO BE ABLE TO BEND WITHOUT BREAKING
The things I listed that couples pay attention to should evolve as your business evolves. You also need to have some flexibility with each customer. I’ve had students that wanted a set-it-and-forget-it services page and pricing…the problem was…their competition was willing to customize services per the client's requirements, and couples decided to go with them.
How can I update my business flexibility?
Listen to this episode to learn how.
LINK to my episode on PRICING:
• How to Price Your...
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Download my FREE Quickstart Guide for New Officiants here:
https://www.growmyofficiantbusiness.com
Also, don't miss out on the website's free Guide to Building Wedding Business Relationships.
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Watch our YouTube channel TOP episodes:
This is our original episode about getting paying customers.
"How to Get Paying
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