Blogging Challenge Week 4: Market the Post

Grow with Angie and April: A Podcast for Teacherpreneurs

This is the final week of our four-week blogging challenge and we are focusing on marketing blog posts. We took the information we covered in our workshop at the TpT Conference and turned it into a challenge. The goal is to help you set up a blogging plan that you can stick to. No big deal if you missed the conference workshop! This challenge will work for any TpTer. Join our mastermind group for blogging accountability as we work through the challenge: www.growwithusmastermind.com. In Week 4 we are going to focus on putting together everything we learned in the first week and start marketing our blog posts. In order to complete the tasks this week, you're going to need to work through the first 3 weeks. So, if you're just joining us, go back and check out what you missed: Plan Your Year: Week 1 - Learn how to set up a blogging plan for the year that's easy to follow. Blog Optimization & Prep: Week 2 - Focus on optimizing your website so you'll be ready when you start getting blog readers. Craft an Intentional Post: Week 3 - Learn why you need to be intentional with the posts that you write and what steps to follow. Let's talk about marketing blog posts So, you have a beautifully crafted and intentional blog post completed and published. Now what? Do you just wait for the readers to come? No way! Now is the time to focus on marketing. You want to make it easy for your audience to find your blog post. Resources to help with marketing blog posts The first thing I want you to do, if you haven't already, is go download the Challenge Organizer on our Resources page here. In this guide is a checklist that you can use when marketing your blog post. This is something that you can refer back to with every blog post that you write. Creating images for marketing Here's the thing you need to keep in mind when creating images for your blog posts and marketing—keep it easy. There are a few tips that can help you do this. Canva There are many different ways you can create images for your blog and marketing. Angie and I both use Canva so that's what we will be discussing here. There is a free version that is still incredibly useful, but we both use the paid version. It allows you to have access to a huge image library and has another incredible tool that I'll share in a minute. Use templates Angie and I both use templates for creating our social media and blog post images. You don't need to reinvent the wheel every time you need a new image. Simply create a design that you like. It should have your branding on it. Then, with every new blog post, all you need to do is create a copy, update the title, and swap out images. The layout is already there and waiting for you, so you can save a lot of time. If you struggle with design, you can buy templates to use the same way. Create multiple images at once Angie is great at this. When she writes a blog post she has five different templates that she uses. This makes it easy for her to create images for Pinterest, Instagram, and anywhere else that she wants to share an image. If you are doing a shoot with a new resource that you have, take TONS of pictures. Make sure to get them from different angles and sizes so you have options to work with later. Having many photos to choose from and different image templates will allow you to market and share your blog post over and over without having to use the same image. This allows it not to appear so repetitive. In the paid version of Canva, you can