Tips & Tools for Optimizing Your Blog Traffic

Grow with Angie and April: A Podcast for Teacherpreneurs

We've made it to the final episode of our blogging series! We've already covered the Blogger vs. WordPress debate and SEO strategy. Blogging is a highly effective way to grow your TpT business. That's why we've been working to answer some of the most common questions about starting and running a blog. Our series is ending after today, but we'd love to keep the blogging conversation7 going with you. Join us over at our Facebook page www.growwithusmastermind.com . It’s a great place to get support and advice when you are struggling to build your Teacher Pay Teachers businesses. Some links in this post are affiliate links. We appreciate your support of the podcast! Ok, we know there are some of you that are glad this series is coming to an end because you just don't want to buy into the idea that running a blog could help you grow your business. Angie and I completely understand. But, we have a little proof to help convince you that it's worth your effort. Angie's recent success If you've been following along with our series then you know that Angie has struggled with keeping up with her blog. She's been open about it in the podcast. She's had her website up for years but has only had a few posts on it. Well with the recent blogging challenge that we ran in the Facebook group she was motivated to get consistent with her blog posts. She posted a few times over the summer, once in September, and twice in October. Her goal is to shoot for two posts each month and to focus on making them high-quality and valuable to the reader. Wait until you hear what happened! Month to month comparison April: 4,000 pageviews 250 clicks to TpT store October: 21,000 pageviews 3,200 clicks to TpT store If you've been saying that blogging can't really impact your TpT store just look again. The numbers don't lie. As Angie has gotten more consistent with posting on her site her numbers are going up. She had around an 1180% increase in the number of clicks that she got to her TpT store from her website. Her blog is now her second highest referral to her store. Obviously, these results are super exciting and helping motivate her to want to stay consistent. Where her traffic came from While Angie did have several old posts on her blog the vast majority of her traffic from October came from her new posts. She shared a Halloween post that included some freebies and showcased the other resources that she had. She's working to mix evergreen content (blog posts that are always useful) with seasonal and trending topics. Angie is great at being active on social media. So, once she had her posts she shared them on her Facebook page and set them up on Tailwind. She had high engagement with her post on Facebook and the clicks were higher than anything she had experienced before on her page. She also received a lot of traffic from Pinterest. Angie likes to create five different pins for each blog post pulling out different pieces of the blog to connect to. Why blogging works We've touched on this in some other posts, but will touch on it quickly here. Blogging works because it helps to show that you are an expert on what you are talking about. It's one thing for teachers to find your store and locate a resource that might help them, it's a whole other thing for them to find a blog you wrote that shows you know what you're talking about. This helps you to build trust with your audience. And, if that isn't enough, having a blog with good SE