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Ensure Future Launch Success: What to Do (and Not to Do) Post-Launch
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Welcome to another episode of the Deeply Rooted Podcast! In today's discussion, we will dive into one of our favorite topics - launching. Launching can be exciting and challenging whether you're a seasoned entrepreneur or just starting out. Join us as we explore three key things not to skip after your launch that will help you establish market research, gain valuable insights, and set yourself up for success in future launches.
Key Takeaways
- [00:01:13] Launching is an energy-intensive process that requires effort and vulnerability.
- [00:02:29] The debrief after a launch is crucial for extracting valuable insights.
- [00:03:46] The first launch is often the hardest but provides important lessons for future launches.
- [00:05:27] Downselling offers a great opportunity to increase revenue while giving customers a taste of your product or service at a lower price point.
- [00:08:23 ] Post-launch surveys are essential for gathering feedback from both buyers and non-buyers to understand their reasons behind purchasing decisions.
- [0:09:55 ] Analyzing launch metrics helps identify areas of improvement and determine what worked well during the launch
-[0:11:10) A holistic approach to launching on multiple platforms (email marketing + social media) increases reach and engagement with potential customers,
-[ 12:25] Celebrate small wins even if they don't meet initial expectations. Success takes time!
Additional Resources :
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