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Our Current Online Marketing Icks | How to avoid scams & market ethically in 2024
Manage episode 417411581 series 3500107
Content provided by Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Jessica Walther & Rachel Lopez | Rooted Business, Jessica Walther, and Rachel Lopez | Rooted Business or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Rachel and Jess discuss their current marketing tactics and trends that are giving them the ick, such as income claim marketing, faceless accounts, and descaling hype. Learn what we think they mean, along with how to avoid falling for marketing scams and ethically market your business in 2024.
Key Takeaways:
- Income claims and result claims can be seen as icky if they lack transparency or rely solely on monetary success. Balancing these claims with case studies and showcasing the journey to success can help build trust with potential clients.
- Hyper scaling, while tempting, can lead to cracks in the foundation of a business if systems and infrastructure are not in place. Gradual growth and strategic investments are key to sustainable success.
- The rise of faceless accounts in marketing can create a sense of disconnection and lack of authenticity. Building trust and connection with your audience through personal branding and genuine interactions can lead to stronger relationships and conversions.
If you enjoyed this episode, share it with your business bestie and follow Deeply Rooted Business on your favorite platform for more valuable insights. Stay tuned for the next episode where the hosts will discuss why your offers may not be selling and how to make them irresistible to potential clients.
Remember, quality and authenticity will always win in the end. Keep rooting for your business success!
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