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Staying Grounded in Your Values: Questions to help you ditch Black Friday FOMO
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Welcome to Episode 6 of The Rooted Business Podcast! In this episode, Rachel and Jess discuss the ins and outs of Black Friday promotions and share questions to consider to decide if a Black Friday promotion is the right fit for your business. They dive into the importance of considering discounting strategies, energy levels, and competition when deciding whether to participate in this annual sales event. Tune in for insightful tips, personal experiences, and alternative approaches to long-term success.
Episode Highlights:
- Understanding the impact of discounting: Rachel and Jess emphasize the importance of not discounting your time and training customers to shop only during promotions. They discuss the potential pitfalls of conditioning customers to wait for discounts and share examples from their own experiences.
- Evaluating your energy and capacity: The hosts encourage listeners to assess their energy levels and available resources before committing to a Black Friday promotion. They stress the need to avoid burnout and the negative effects of competing with larger businesses with extensive marketing budgets.
- Competing strategically: Rachel and Jess discuss the reality of competing with big retailers during Black Friday and urge listeners to pick their battles wisely. They highlight the significance of understanding your ideal client's behaviors and preferences during this time to make informed decisions.
- Exploring alternatives: Instead of participating in Black Friday, the hosts suggest focusing on planning for the next quarter, analyzing market insights, and prioritizing non-promotional activities. They emphasize the importance of making decisions based on your own business data and insights rather than succumbing to external pressures.
- Staying grounded and centered: Rachel and Jess remind listeners to stay true to their business goals and values and not to feel pressured by the shoulds of Black Friday promotions. They provide a permission slip to opt-out if it aligns better with their business vision and long-term success.
Tune in to this episode to gain valuable insights and make informed decisions about participating in Black Friday promotions for your business.
Stay tuned for the next episode of The Rooted Business Podcast! Don't forget to subscribe to catch all the valuable insights and advice from Rachel and Jess.
Note: The show notes are a condensed summary of Episode 6 of The Rooted Business Podcast. The actual podcast episode would contain more in-depth discussions, anecdotes, and examples from Rachel and Jess.
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