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005 - Does branding influence taste or experience of a product?
Manage episode 336146313 series 3173985
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Short summary of this episode
In this episode Annick and Filip try to prove the hypothesis that branding has an influence on taste and experience of the project. Annick is tasting several different brands of cola and tries to figure out which one is which. We afterwards talk about the conclusions we can get from that.
Participate
Catch us live every sunday on 9 pm CET on https://twitch.tv/thebeardbe
You can ask questions and participate in the recording of the podcast, we start and end with a small chat where we advise our viewers if they need help and talk with them about the subject of the podcast
Why this podcast and what is it about?
Annick and Filip run a small branding agency specialized in low cost branding/rebranding for freelancers, small business, including but not limited to twitch streamers, youtubers and a lot more.
They are specialized in building a brand with a low investment and high ROI. With there agency they analyze, advise and coach their clients to become autonomous in growing their own brand. Their idea of branding is that every business is an expert in what they do and by becoming the knowledge center of their niche, can build their brand enormously without a big financial investment.
So in this podcast we want to share our knowledge with you, so that you can learn to build and grow your brand and we can reach more people through this medium.
Who is Filip?
Filip Bunkens aka TheBeardBE is a freelance photographer, nerd and most of all polymath. Because he is born in the early eighties, he still remembers a time before the internet, but has been online since the mid nineties and never logged off.
As a freelancer for the last 11 years, Filip has a big experience in everything related to branding and freelancing.
Find more about him on https://www.thebeard.be
Who is Annick?
Annick De Geyter is an insanely talented drawing artist born in the late seventies. She has a education in marketing and worked for 12 years in sponsoring and marketing in a big enterprise. Were she got a lot of experience with both sides of branding.
She draws all the time and is french speaking.
Find more about her on https://www.annickdegeyter.be
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