BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI

Growing Social Now with Barbara Rozgonyi

Fresh from visiting the future of marketing at AMA Chicago's BrandSmart 2024, your Growing Social Now Host Barbara Rozgonyi, dissects the revolutionary ideas and trends reshaping our industry. Expect to hear about the seismic shifts AI is causing in our field, not just in terms of efficiency but as a catalyst for creativity and connection.
We'll reflect on the power of storytelling in brand identity, the evolution of B2B marketing, and the ways AI is reshaping the advertising landscape. This episode isn't just a recap; it's an invitation to be part of a bold new era where marketing is as much about innovation and audacity as it is about understanding and engaging with the stories we all share. At one hour, THE longest Growing Social Now News episode ever is power-packed with insights and takeaways to transport you to the future. Thanks for listening, subscribing, and sharing!
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Mentioned in this episode
Leslie Marshall Chief Marketing Officer, Mesmerise Group, former AMA Chicago President, as an excellent #BrandSmart2024 Emcee; and Chris McGuire, AMA Chicago President, Director Of Client Growth and Engagement, McGuffin Creative Group, Inc., and an engaging game show host!!

Thanks to AMA Chicago for hosting and these smart speakers for sharing their brilliance:
Staying Grounded While Launching an Out-of-this-World Brand
Sheila Hamilton, Marketing and Menu Lead - New Business Ventures, McDonald’s

Embracing A.I. and Maintaining the Human Touch
Jennifer Polk, Chief Marketing and Digital Experience Officer, Feeding America

Beyond the Game: Crafting Unforgettable Brand Experience Journeys Through Sports
Linden White, Head of Account Management and Integrated Solutions, rEvolution
Lisa Nucci, CMO, Choose Chicago
Dan Moriarty, CMO, Chicago Fire FC

Branding in the Narrative Economy: The Psychology of Consumer Experiences
Kristian A. Alomá, Ph.D., Founder & CEO, Threadline

Ask Me Anything Panel of Experts
Shannon Lee, Senior VP of Creative, StudioNorth
Pepper Miller, President, The Hunter-Miller Group
Lindsay Gash, Creative Innovation Lead, NA Agency, Meta
Andy Crestodina, Co-founder & CMO, Orbit Media Studios

Innovation as Creativity
Meghan Hurley, Vice-President of Global Brand Marketing, Claire's

Bronco Boost: Generative AI’s Marketing Journey Goes from Zero to 60
Joe Grigsby, Panel Moderator, VML
Jen Swanstrom, US Retail & Shopper Marketing Manager, Ford Motor Company
Chris Scuro, VP/Director of Digital Business at Platforms, Ford at GTB
David Chan, Digital Strategist, Ford at GTB

Architecting Your Future
Jennifer Wesley, Managing Director Talent and Strategy Development, Google

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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Chapters

1. BrandSmart 2024: The Future of Marketing, Brand Experience and Generative AI (00:00:00)

2. BrandSmart Conference Highlights AI and Marketing (00:00:03)

3. AI, Ethics, and Marketing Insights (00:08:20)

4. Power of Brand Identity and Storytelling (00:20:13)

5. Marketing Challenges and AI Integration (00:29:38)

6. Utilizing AI in Marketing Strategy (00:45:14)

7. Future of Marketing Through Brandsmart Conference (00:59:32)