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EP 136 Marketing to Everyone Means Marketing To No One with Karen Pudetti

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Manage episode 374981789 series 2892865
Content provided by Robyn Crane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robyn Crane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What do CPAs and aestheticians have in common? Former CPA and thriving beauty entrepreneur Karen Pudetti can tell you — she applied principles she learned in the financial industry to grow her salon business. Karen, swears by the power of niche expertise in building client centric success. Just like Karen did in the beauty industry, you can elevate your practice by specializing and tailoring your services to a specific niche of clients.

Tune into our conversation to discover:

  • How to make 100,000 a year, just working two and a half days a week
  • How niching down fosters trust and credibility among potential clients
  • Why marketing to everyone means marketing to no one
  • How to cultivate authentic relationships with your clients
  • The secret to duplicating your results and keeping your clients happy
  • How to bring practicality and sense back to your financial goals

Connect with Karen Pudetti:

Website: https://luxespa.com

Facebook: https://www.facebook.com/profile.php?id=100088567367833&sk=about_details

LinkedIn: https://www.linkedin.com/in/karen-pudetti

Get the book here: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398

Connect with Robyn Crane

Website: https://robyncrane.com/

Facebook: https://www.facebook.com/bizgrowth4women

LinkedIn: https://www.linkedin.com/company/robyn-crane-inc.

YouTube: https://www.youtube.com/c/RobynCrane

Instagram: https://www.instagram.com/robyncrane/?hl=en

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

154 episodes

Artwork
iconShare
 
Manage episode 374981789 series 2892865
Content provided by Robyn Crane. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Robyn Crane or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What do CPAs and aestheticians have in common? Former CPA and thriving beauty entrepreneur Karen Pudetti can tell you — she applied principles she learned in the financial industry to grow her salon business. Karen, swears by the power of niche expertise in building client centric success. Just like Karen did in the beauty industry, you can elevate your practice by specializing and tailoring your services to a specific niche of clients.

Tune into our conversation to discover:

  • How to make 100,000 a year, just working two and a half days a week
  • How niching down fosters trust and credibility among potential clients
  • Why marketing to everyone means marketing to no one
  • How to cultivate authentic relationships with your clients
  • The secret to duplicating your results and keeping your clients happy
  • How to bring practicality and sense back to your financial goals

Connect with Karen Pudetti:

Website: https://luxespa.com

Facebook: https://www.facebook.com/profile.php?id=100088567367833&sk=about_details

LinkedIn: https://www.linkedin.com/in/karen-pudetti

Get the book here: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398

Connect with Robyn Crane

Website: https://robyncrane.com/

Facebook: https://www.facebook.com/bizgrowth4women

LinkedIn: https://www.linkedin.com/company/robyn-crane-inc.

YouTube: https://www.youtube.com/c/RobynCrane

Instagram: https://www.instagram.com/robyncrane/?hl=en

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

154 episodes

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