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EP 136 Marketing to Everyone Means Marketing To No One with Karen Pudetti
Manage episode 374981789 series 2892865
What do CPAs and aestheticians have in common? Former CPA and thriving beauty entrepreneur Karen Pudetti can tell you — she applied principles she learned in the financial industry to grow her salon business. Karen, swears by the power of niche expertise in building client centric success. Just like Karen did in the beauty industry, you can elevate your practice by specializing and tailoring your services to a specific niche of clients.
Tune into our conversation to discover:
- How to make 100,000 a year, just working two and a half days a week
- How niching down fosters trust and credibility among potential clients
- Why marketing to everyone means marketing to no one
- How to cultivate authentic relationships with your clients
- The secret to duplicating your results and keeping your clients happy
- How to bring practicality and sense back to your financial goals
Connect with Karen Pudetti:
Website: https://luxespa.com
Facebook: https://www.facebook.com/profile.php?id=100088567367833&sk=about_details
LinkedIn: https://www.linkedin.com/in/karen-pudetti
Get the book here: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398
Connect with Robyn Crane
Website: https://robyncrane.com/
Facebook: https://www.facebook.com/bizgrowth4women
LinkedIn: https://www.linkedin.com/company/robyn-crane-inc.
YouTube: https://www.youtube.com/c/RobynCrane
Instagram: https://www.instagram.com/robyncrane/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices
154 episodes
Manage episode 374981789 series 2892865
What do CPAs and aestheticians have in common? Former CPA and thriving beauty entrepreneur Karen Pudetti can tell you — she applied principles she learned in the financial industry to grow her salon business. Karen, swears by the power of niche expertise in building client centric success. Just like Karen did in the beauty industry, you can elevate your practice by specializing and tailoring your services to a specific niche of clients.
Tune into our conversation to discover:
- How to make 100,000 a year, just working two and a half days a week
- How niching down fosters trust and credibility among potential clients
- Why marketing to everyone means marketing to no one
- How to cultivate authentic relationships with your clients
- The secret to duplicating your results and keeping your clients happy
- How to bring practicality and sense back to your financial goals
Connect with Karen Pudetti:
Website: https://luxespa.com
Facebook: https://www.facebook.com/profile.php?id=100088567367833&sk=about_details
LinkedIn: https://www.linkedin.com/in/karen-pudetti
Get the book here: https://www.amazon.com/Rags-Riches-Beauty-Icons-Made/dp/1948777398
Connect with Robyn Crane
Website: https://robyncrane.com/
Facebook: https://www.facebook.com/bizgrowth4women
LinkedIn: https://www.linkedin.com/company/robyn-crane-inc.
YouTube: https://www.youtube.com/c/RobynCrane
Instagram: https://www.instagram.com/robyncrane/?hl=en
Learn more about your ad choices. Visit megaphone.fm/adchoices
154 episodes
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