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Capturing Whitespace and Category Leadership the Zillow Way: A Conversation with Jeremy Wacksman, CMO of Zillow, and Dave Yuan, General Partner at TCV
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Manage episode 312490884 series 3237051
Zillow was launched in 2006 with a boldly simple idea: to transform the way people buy real estate. The company took off immediately, growing largely through word of mouth. Yet it was paid media and advertising that enabled Zillow to build a nationally recognized brand, fuel sustained rapid growth, and become the world’s largest home related marketplace. In this exclusive podcast, Jeremy Wacksman discusses with TCV’s David Yuan how marketing shaped Zillow’s trajectory and lessons learned along the way.
24 episodes
Archived series ("Inactive feed" status)
When? This feed was archived on June 24, 2022 19:42 (). Last successful fetch was on April 20, 2022 12:32 ()
Why? Inactive feed status. Our servers were unable to retrieve a valid podcast feed for a sustained period.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 312490884 series 3237051
Zillow was launched in 2006 with a boldly simple idea: to transform the way people buy real estate. The company took off immediately, growing largely through word of mouth. Yet it was paid media and advertising that enabled Zillow to build a nationally recognized brand, fuel sustained rapid growth, and become the world’s largest home related marketplace. In this exclusive podcast, Jeremy Wacksman discusses with TCV’s David Yuan how marketing shaped Zillow’s trajectory and lessons learned along the way.
24 episodes
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