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The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO

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Manage episode 396046449 series 2902714
Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did.
We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale.
Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat.
We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.
He shares tons of tips including:

  • His multi-thread approach to winning new accounts
  • How he found early customers in a coffeeshop in Berlin
  • Consumption-based pricing
  • And more

Support the Show.

Follow us:

  continue reading

Chapters

1. The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO (00:00:00)

2. The birth of Salesforge (00:01:24)

3. How much personalization can Salesforge add to your email? (00:05:07)

4. How does the Salesforge onboarding look like? (00:07:39)

5. Salesforge's target customers and Frank's beachhead strategy to go upmarket (00:12:41)

6. Frank's consumption-based pricing strategy (00:18:07)

7. How to find new customers using Frank's simple cold email strategy (00:22:26)

8. How to give your prospects more reasons to reply to you (00:25:49)

9. Use Multi treading to win more enterprise accounts (00:28:07)

10. How Frank transitioned from sales executives to startup founder (00:28:51)

11. How Frank validated his idea and got pre-orders before writing a single line of code (00:31:07)

12. Where Frank found his co-founders (00:34:41)

13. How Frank built his MVP without building anything (00:37:16)

14. Getting ready for sales while building the MVP with a waitlist and pilots (00:38:20)

35 episodes

Artwork
iconShare
 
Manage episode 396046449 series 2902714
Content provided by Stun and Awe. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stun and Awe or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Send us a Text Message.

Would you turn down a great Sales Executive job to start your own startup? That’s exactly what our guest did.
We're launching our new podcast season with the driven and generous Frank Sondors, co-founder and CEO of Salesforge, an AI-powered app that enables salespeople send personalized cold emails at scale.
Frank believes sales tech is in for a massive disruption, and he's keen on being in the driver's seat.
We talk about his thought process, decision-making, and reasons behind transitioning from a sales expert to a tech entrepreneur. We delve into how he plans to disrupt the sales tech space with Salesforge.
He shares tons of tips including:

  • His multi-thread approach to winning new accounts
  • How he found early customers in a coffeeshop in Berlin
  • Consumption-based pricing
  • And more

Support the Show.

Follow us:

  continue reading

Chapters

1. The Power of AI in Sales: Cold Email Personalization at Scale with Frank Sondors, Salesforge’s CEO (00:00:00)

2. The birth of Salesforge (00:01:24)

3. How much personalization can Salesforge add to your email? (00:05:07)

4. How does the Salesforge onboarding look like? (00:07:39)

5. Salesforge's target customers and Frank's beachhead strategy to go upmarket (00:12:41)

6. Frank's consumption-based pricing strategy (00:18:07)

7. How to find new customers using Frank's simple cold email strategy (00:22:26)

8. How to give your prospects more reasons to reply to you (00:25:49)

9. Use Multi treading to win more enterprise accounts (00:28:07)

10. How Frank transitioned from sales executives to startup founder (00:28:51)

11. How Frank validated his idea and got pre-orders before writing a single line of code (00:31:07)

12. Where Frank found his co-founders (00:34:41)

13. How Frank built his MVP without building anything (00:37:16)

14. Getting ready for sales while building the MVP with a waitlist and pilots (00:38:20)

35 episodes

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