The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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From Garage Startup to Revenue Revolution: UserGems' Blueprint for Success
Manage episode 372281812 series 3364597
Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.
In this episode of Growth Marketing Camp, we discuss:
💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)
💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)
💎 How to leverage your current customers to help inform your strategy and the content you are creating
In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!
108 episodes
Share
Manage episode 372281812 series 3364597
Content provided by Opensense. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Opensense or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week, we have the pleasure of welcoming Trinity Nguyen, the VP of Marketing at UserGems. As their very first business hire, Trinity has been crushing it with them almost from the very beginning.
In this episode of Growth Marketing Camp, we discuss:
💎 What’s an account-based strategy UserGems found the most success in (& why it’s all about the mindset)
💎 How to identify and attract highly engaged customers and turn them into an advocate for your product (& what methods to use to incentivize them beyond relying solely on goodwill)
💎 How to leverage your current customers to help inform your strategy and the content you are creating
In addition to this fantastic conversation about all things ABM, Trinity shares her career journey, and we cover the milestone moments in her life that helped her get to where she is today. Dig in!
108 episodes
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Similar to Growth Marketing Camp
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
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…
continue reading
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…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
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…
continue reading
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continue reading
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…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
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