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Similar to Growth Masterminds: mobile growth podcast
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Lucas Moscon on admon (and ... can admon save subscription apps?)
Manage episode 392379558 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies. Furthermore, they touch on the changing landscape of measurement platforms and the importance of understanding user psychology and behavior in subscription-based apps. The conversation wraps up with a brief discussion on the intricacies of SKAdNetwork. 00:00 Introduction 00:26 Welcome to Growth Masterminds 00:48 Guest Introduction: Lucas 01:21 Discussion on AdMon and Subscriptions 01:42 Balancing Full-Time Work and Side Projects 02:15 The Importance of AdMon for Subscription Apps 04:42 The Journey of Building AdMon Framework 11:26 Benefits of Implementing AdMon Framework 16:02 Introduction to SKAN 4 16:05 Building a Custom GPT for SKAN 4 25:44 The Impact of Scan Four on Small Developers 28:45 Conclusion and Future Discussions
118 episodes
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Manage episode 392379558 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this episode of Growth Masterminds, host John Koetsier speaks with mobile marketing expert Lucas Moscon. They discuss strategies to drastically increase app revenue through smart ad monetization and subscription plans. Lucas explains how he has quadrupled revenues for several apps using remote configuration logic. They also explore SKAN 4 and the use of OpenAI in generating conversion models and informing monetization strategies. Furthermore, they touch on the changing landscape of measurement platforms and the importance of understanding user psychology and behavior in subscription-based apps. The conversation wraps up with a brief discussion on the intricacies of SKAdNetwork. 00:00 Introduction 00:26 Welcome to Growth Masterminds 00:48 Guest Introduction: Lucas 01:21 Discussion on AdMon and Subscriptions 01:42 Balancing Full-Time Work and Side Projects 02:15 The Importance of AdMon for Subscription Apps 04:42 The Journey of Building AdMon Framework 11:26 Benefits of Implementing AdMon Framework 16:02 Introduction to SKAN 4 16:05 Building a Custom GPT for SKAN 4 25:44 The Impact of Scan Four on Small Developers 28:45 Conclusion and Future Discussions
118 episodes
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Similar to Growth Masterminds: mobile growth podcast
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
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…
continue reading
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…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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continue reading
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