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Your first million users: the evolution of growth with Itay Milstein

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Manage episode 374693795 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger?

In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim.

We chat about:

- scaling growth

- when to scale

- the hardest part of the cold start

- how growth is different now than 2 years ago

- how performance marketing changes over time

- organic growth

  continue reading

121 episodes

Artwork
iconShare
 
Manage episode 374693795 series 3236021
Content provided by Singular. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Singular or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

How do you scale a game from zero to hero? And how does your growth job change as the game gets bigger?

In this Growth Masterminds we chat with Itay Milstein, VP of growth at Braingames. He's formerly from Wivo and was head of growth at Huuuge Games. Braingames makes Word Farm Adventure, a fast-growing game that is a mashup of word puzzles and a world-building farm sim.

We chat about:

- scaling growth

- when to scale

- the hardest part of the cold start

- how growth is different now than 2 years ago

- how performance marketing changes over time

- organic growth

  continue reading

121 episodes

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