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#25 How to reinvent a fashion product
Manage episode 287772723 series 2896902
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In this episode of the Growth Show we have the pleasure to talk with Anna Rauch & Alex Tymann, both Co-Founders of Hēdoïne, a DTC (direct to consumer) fashion brand for tights.
We are talking with Anna & Alex about:
- the beginning of her journey and why they decided to reinvent tights
- their biggest challenges in building a fashion brand
- how Hēdoïne markets itself and how Anna & Alex built the brand itself
- how their work changed in times of the pandemic Covid-19
- and much more
More about Anna Rauch:
10 years in banking at UBS, Morgan Stanley and Citigroup in Frankfurt, Singapore and London with roles across COO Office, Product Management and the Innovation Lab.
Exit to run EMEA Partnerships & Enterprise Suppliers for FinTech scale-up C2FO helping companies optimize their working capital and driving marketplace expansion.
More about Alex Tymann:
5 years restructuring consulting at PwC assessing distressed companies business models and helping turnaround.
Exit to become the CFO of a tech startup, later venture building experience as VP Strategy & Operations for an incubator helping startups to build business models, strategy and raise funds.
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