))
SaaS Case Study: How Fred Linfjärd Cut Churn in Half
Manage episode 354622616 series 3445242
Content provided by FastSpring. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by FastSpring or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In our first episode, we sat down with growth expert Frederic Linfjärd to discuss conversion optimization (CRO) for SaaS.
We followed it up with deep dive into churn. Specifically, how Fred slashed it by 50% in a previous growth role at a software company.
He discusses the difference between voluntary and involuntary churn, how to build and scale an automated churn reduction engine, and more.
This podcast is brought to you by FastSpring. As the leading merchant of record payment platform for SaaS and software, FastSpring lets you reduce your payments, subscriptions, entitlements, fulfillment, and tax management stack down to one. We manage all the hard parts of transacting globally allowing you to focus on moving your business farther, faster.
25 episodes
Share
