Leading by Serving the Customer

Growth Talk

How important is Leading by Serving in life? This episode focuses on changing your mindset from focusing on yourself to focusing on others and serving them.

Everybody can be great because everybody can serve. You don’t have to have a college degree to serve. You don’t have to make your subject and your verb agree to serve….You only need a heart full of grace, a soul generated by love.

—Martin Luther King, Jr.

I don’t know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve.

—Albert Schweitzer

Organizations exist to serve. Period. Leaders live to serve. Period.

—Tom Peters

True marketing starts…with the customer, his demographics, his realities, his needs, his values. It does not ask, “What do we want to sell?” It asks, “What does the customer want to buy?”

—Peter Drucker

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