How to use social to crush your quota with Will Aitken | GrowthPulse - The B2B Sales Podcast Ep10

GrowthPulse - The B2B Sales Podcast

In this episode of GrowthPulse, The B2B Sales podcast, Daniel speaks with Will Aitken, an expert in social media and growing your sales success through communication, personal branding, and the ever-evolving landscape of social media. Will is acknowledge as one of the top 50 social sales voices on Linkedin and Tik Tok. Will & Dan explore crucial themes that underpin effective sales practices and highlight the keys to building a solid online presence.

1. Building Relationships: The discussion begins with an emphasis on the significance of genuine connections with clients. The experts stress that successful salespeople prioritize understanding client needs and solving their problems over pushing products. Building trust and rapport forms the foundation for lasting relationships.

Key message: Authentic relationships fuel successful sales by placing the customer's needs at the forefront.

2. Pattern Interrupts in Communication: The conversation delves into the concept of pattern interrupts, where breaking away from expected communication norms grabs attention. They highlight the importance of AI in identifying patterns but also emphasize the need for unique and attention-grabbing messages.

Key Message: Capturing attention requires innovative communication that stands out from the predictable norm.

3. Value of Personal Branding: The experts underscore the power of personal branding, discussing how it enhances credibility and trust. By consistently sharing valuable content, individuals can establish themselves as experts in their field and attract a dedicated following.

Key Message: A strong personal brand establishes credibility, leading to higher engagement and customer trust.

4. AI's Role in Sales: The discussion touches on AI's role in sales, pointing out that while AI can analyze patterns, it lacks the human touch in unique communication. Genuine, personalized interactions cannot be fully replicated by AI.

Key Message: AI can assist but not replace human touch in forging meaningful connections.

5. Consistency in Content Creation: Consistency is a key factor in content creation, as highlighted by the podcast hosts. By continually producing valuable content, individuals can steadily build their audience over time.

Key Message: Consistency in content creation paves the way for gradual but sustainable growth.

6. Mastering Fundamentals: The best sales people master the fundamentals. The experts emphasize that even as technology evolves, the core principles of effective communication and problem-solving remain timeless.

Key Message: Proficiency in the foundational skills of sales is essential for success in any era.

Chapters

1. Highlights (00:00:00)

2. Introduction to GrowthPulse Podcast (00:01:57)

3. Sales Career Through Content Creation (00:03:25)

4. Personal Branding for Salespeople (00:10:12)

5. Human Interaction's Importance in Sales (00:21:22)

6. Sales Fundamentals and Personal Branding (00:35:29)

7. Building a Social Profile, Learning From Others (00:49:00)