Vibhu Norby, Founder & CEO, B8ta


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Vibhu Norby is the co-founder & CEO of B8ta, a new store designed for discovering, trying, & buying the latest tech products, as well as a new platform called “Built by B8ta”, which aims to power the future of physical retail experiences.

Vibhu moved to silicon valley after college to join a startup. He was eventually fired from the job, but then joined another startup which was acquired by MySpace.

From there, Vibhu joined YC with a social network startup of his own, raised some money, and was later acquired by Nest.

It was there that Vibhu started to really get interested in the future of retail - especially for emerging hardware brands.

Vibhu joins us to share his story, how he got into startups, what it was like running his own startups & working at Nest, why he started B8ta, how he thinks about the retail industry, what Built by B8ta is all about, what they’ve learnt scaling to 80 physical stores, what’s next for the startup, and much more.

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