Five-time winner of Best Education Podcast in the Podcast Awards. Grammar Girl provides short, friendly tips to improve your writing and feed your love of the English language. Whether English is your first language or your second language, these grammar, punctuation, style, and business tips will make you a better and more successful writer. Grammar Girl is a Quick and Dirty Tips podcast.
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Smoke ‘Em If You Got ‘Em: American Tobacco & Broadcast Media with Peter Kovacs
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Manage episode 373455726 series 1067405
Content provided by Hagley Museum and Library and Hagley Museum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hagley Museum and Library and Hagley Museum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The American tobacco oligopoly of five firms loomed large in the mid-twentieth century thanks to the addictive qualities of their products and the massive investment they made in broadcast marketing communications, influencing the media experience of millions of Americans and the wider landscape of American media for generations. Media historian Peter Kovacs is conducting research on the influence of American tobacco firms on broadcast media, and argues that the tobacco company sponsorship of broadcast programs on radio and television profoundly shaped the form and content of both individual programs and the broadcast media industry at large. Using Hagley’s unrivalled collection of marketing and advertising archives, including the papers of ad agency giant BBD&O, Kovacs assembles a story of corporate competition over the airwaves from the first tobacco -sponsored radio program in 1924 to the banning of broadcast tobacco advertising in 1971. Dr. Kovacs received support for his research from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information and more Hagley History Hangouts visit hagley.org.
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176 episodes
MP3•Episode home
Manage episode 373455726 series 1067405
Content provided by Hagley Museum and Library and Hagley Museum. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hagley Museum and Library and Hagley Museum or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The American tobacco oligopoly of five firms loomed large in the mid-twentieth century thanks to the addictive qualities of their products and the massive investment they made in broadcast marketing communications, influencing the media experience of millions of Americans and the wider landscape of American media for generations. Media historian Peter Kovacs is conducting research on the influence of American tobacco firms on broadcast media, and argues that the tobacco company sponsorship of broadcast programs on radio and television profoundly shaped the form and content of both individual programs and the broadcast media industry at large. Using Hagley’s unrivalled collection of marketing and advertising archives, including the papers of ad agency giant BBD&O, Kovacs assembles a story of corporate competition over the airwaves from the first tobacco -sponsored radio program in 1924 to the banning of broadcast tobacco advertising in 1971. Dr. Kovacs received support for his research from the Center for the History of Business, Technology, & Society at the Hagley Museum & Library. For more information and more Hagley History Hangouts visit hagley.org.
…
continue reading
176 episodes
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