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Decrypting The Handbag Business With Glossy’s Jill Manoff
Manage episode 418155947 series 3510686
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Get ready to unlock the secret strategies reshaping the handbag industry with our special guest, Jill Manoff, the esteemed Editor-in-Chief of Glossy. This episode peels back the curtain on the swiftly growing trend of men's handbags, spurred by cultural influencer Jacob Elordi. We're taking a magnifying glass to the luxury brand runways where these stylish accessories are becoming a mainstay and discussing the broader market shifts leading to the rise of unisex North-South bags (in addition to East-West.) If you're seeking to understand what's driving the fashion world's titans, Jill's sharp insights into the business of beauty and fashion are the keys you need.
This discussion is a treasure trove of wisdom for aspiring handbag designers navigating today's retail landscape. We'll reveal how social media and celebrity endorsements can launch brands into the limelight and discuss the pivot towards 'affordable luxury' that is capturing consumer interest, pinpointed by the successes of brands like Metier and Aperi. Learn how boutique partnerships and smart distribution decisions can result in remarkable growth. If you're looking for more than just insights, we have news on an upcoming masterclass that taps into a wealth of industry knowledge. Tune in for a compelling exploration of tactics and triumphs in the fashion industry!
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glossy.co
https://www.instagram.com/glossyco/
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Chapters
1. Handbag Industry Insights and Trends (00:00:00)
2. Opportunities for Independent Handbag Designers (00:13:17)
3. Evolution of Fashion Retail Strategy (00:25:59)
54 episodes
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