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Understanding the Accessory Market Where Fashion Meets Function to Sale with Amanda Cross
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Ever wondered how a designer strikes the perfect balance between creativity and practicality in the world of fashion accessories? Join us for an exclusive conversation with Amanda Cross, the visionary talent behind and Director of Product Design of the Stephanie Johnson brand at Ricardo Beverly Hills, as we crack the code on keeping a brand's essence alive post-acquisition. Amanda dives into the collaboration with Stephanie Johnson herself, sharing the synergy that drives the creation of cosmetic bags that not only serve their purpose but also command attention as trendsetting pieces. This insightful dialogue peels back the curtain on the design process, from the choice of materials to addressing consumer demands, ensuring each product isn't just functional but a reflection of personal style.
This episode isn't just about the nuts and bolts of design—it's an exploration of the marketing strategies that allow a product to thrive in a competitive beauty landscape. Learn how careful product testing, embracing customer feedback, and understanding the pulse of retail giants like Sephora can lead to success in the saturated market of handbag design. Amanda's journey from a fine arts background to the tactile world of fashion accessories serves as an inspiration, highlighting the importance of adaptability and continuous learning. For anyone with a passion for fashion or a curiosity about what it takes to make it in the industry, this episode promises a wealth of knowledge and an inspiring look at the joy of creation.
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Chapters
1. Evolution of Travel Case Design (00:00:00)
2. Marketing Strategies for Handbag Designers (00:10:43)
3. Navigating Career Paths and Design Details (00:20:36)
54 episodes
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