Ep. 554 – Getting to Know the Metaverse with Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media

Happy Market Research Podcast

This episode is in collaboration with MRMW North America 2022.

Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media.

Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Boomerang, Cartoon Network, CNN, HBO, and Hanna-Barbera to name just a few.

Prior to joining Warner Media, Vera served as a senior insights leader at Mattel, Del Monte, and Microsoft.

MRMW North America 2022:

Website: https://na.mrmw.net/Date: June 15-16, 2022Location: Atlanta, Crowne Plaza Atlanta MidtownTickets: https://na.mrmw.net/#tile_timer

Find Vera Online:

LinkedIn: https://www.linkedin.com/in/vera-chien-a30b0811/ Company: https://www.warnerbros.com/

Find Jamin Online:

Email: [e-mail] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil

Find Us Online:

Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com

Music:

“Clap Along” by Auditionauti: https://audionautix.com

This Episode is Sponsored by:

The Michigan State University’s Master of Science in Marketing Research Program delivers the #1 ranked insights and analytics graduate degree in three formats:

Full-time on campus Full-time online Part-time online

NEW FOR 2022:

If you can’t commit to their full degree program, simply begin with one of their 3-course certificates: Insights Design or Insights Analysis.

In addition to the certification, all the courses you complete will build toward your graduation.

If you are looking to achieve your full potential, check out MSMU's programs at: broad.msu.edu/marketing.

HubUX is a research operation platform for private panel management, qualitative automation including video audition questions, and surveys.

For a limited time, user seats are free. If you’d like to learn more or create your own account, visit hubux.com.

[00:00:00]Jamin Brazil: Hey everybody, this is Jamin, you're listening to the Happy Market Research Podcast. I am joined today by Vera Chien, executive director of global research insights and analytics at Warner Media. Actually, name change, Warner Bros. Discovery. Warner Bros. Discovery was founded nearly a 100 years ago, annual revenues are estimated at 36 billion dollars with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, Bloomberg, Cartoon Network, CNN, HBO and my favorite, Hanna-Barbera, just to name a few. Prior to joining Warner Bros. Discovery, it's going to take me a while to get right, Vera served as a senior insights lead at Mattel, Del Monte and Microsoft. This podcast is being done in conjunction with MRMW's North American event in Atlanta on June 15th and 16th. Now every year, MRMW brings together forward thinking clients, innovative agencies and technology disruptors to discuss the latest trends and innovations that are driving our industry forward, that is consumer insights. The theme for this year is inspiration, innovation and insights. As in past years, I will be chairing the entire event and I really hope to see you there. Vera, welcome to the podcast.[00:01:13]Vera Chien: Thanks so much for having me.[00:01:17]Jamin Brazil: The Michigan State University's Master of Science in Marketing Research Program delivers the number one ranked insights and analytics degree in three formats, full-time on campus, full-time online and part-time online. New for 2022, if you can't commit to their full degree program, simply begin with one of their three course certifications, insights design or insights analysis. In addition to the certification, all of the courses you complete will build towards your graduation. If you are looking to achieve your full potential, check out MSMU's program at broad. msu.