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Fast Data Insights with Glow
Manage episode 334223127 series 3288899
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Welcome to this episode of Hard Mode featuring Glow Founder & CEO, Tim Clover. Glow is best-in-class research-tech that makes it easier and faster to gather actionable human insights.
Glow gives users the power to get their market research right and the confidence to act on insights now. Teams within brands, consultancies, market research agencies and marketing agencies across the globe use Glow’s technology to make an impact.
In this conversation with Tractor Co-Founder & CEO Matt Allen, Tim outlines how Glow access insights from 110 million people globally, streamlining research processes and creating a new category of fast insight originally.
Talking points:
- Capturing Customer Feedback in Hard to Reach Places
- A new category of fast insight
- Taking a new idea to market
- Building enough tech to get early traction
- A complex set of interacting processes
- Creating a syndicated data product
- A-ha moments in user research
- The dangers of being in Hard Mode
- Balancing internal and external needs
- Extending decision making throughout the team
- Market Value Barometers
- Working with investors to look outwards
Links:
Online: www.glowfeed.com
Glow on Twitter: @glowfeed
Follow Tractor Ventures on Twitter: @tractorventures
This episode was hosted by Matt Allen: @mattallen
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