Greener Tomorrow with Urban Plant Growers

Hard Mode

Welcome to this episode of Hard Mode featuring Urban Plant Growers Co-Founders Dilhan Wickremanayake & Peter Cole. Urban Plant Growers address the issue of food wastage and environmental degradation by selling indoor plant growing products to the average person.

Much of the food we eat comes from industrial farms that rely heavily on fertilisers and pesticides that reduce the long term health of the soil they grow in. Furthermore the plants we commonly eat are those that are suited not to taste and freshness, but to being driven halfway across the country in a cold steel box to get to you.

Hydroponics and indoor farming provides the opportunity for city dwellers to become self sustainable, allowing them to live healthier and more environmentally friendly lives.

Dilhan and Peter chat to Garry Williams from Tractor about their backgrounds as engineers, launching an equity crowdfunding campaign to fund the next phase of life for UPG from the people and their importance on the team culture.

Talking points:

• An interview in the middle of a fundraise
• Growing a holistic gardening company
• 2 engineers meet at university
• A COVID contribution to sales
• Launching an equity crowdfunding campaign
• Scaling up the ambition by hiring for needs
• An eye to further overseas expansion
• Realities of shipping & supply chain logistics
• People as an integral part of the business
• A range of new products that enables people to grow food at the point of consumption

Links:

• Urban Plant Growers
• Costco
• David Jones
• Eden Gardens
• Equitise
• Flower Power
• Marine Traffic

Online:

https://www.urbanplantgrowers.com/

Instagram: @urbanplantgrowers

www.tractorventures.com

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Garry Williams: @gwilliamsALTS