))
Episode #22: Resilient Business Strategies
Manage episode 420835459 series 3536605
Content provided by Justin Shoemaker. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Shoemaker or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Discover the highs and lows of running a small business in this milestone episode as we celebrate 19 months of operation. Ever wonder how to stay resilient amid unexpected setbacks? Learn from our personal sales experiences about the power of resilience and how to handle a dip in performance when faced with fierce competition and unexpected cancellations. Hear about our record-breaking leads from partnerships and effective advertising strategies, and what went wrong that derailed our momentum.
Navigating a saturated market is no easy feat, especially when competitors are chomping at the bit to undercut prices. We break down our strategies for standing out, from offering a diverse range of product options to unique services like next-day installations and maintenance packages. Gain insights on how to communicate product quality to price-sensitive customers and ensure their loyalty through enhanced customer satisfaction and transparent sales processes.
Transitioning from outsourcing to in-house operations can dramatically improve your control and accountability, and we’re sharing our journey on this front. Discover how we’re leveraging slow periods for strategic improvements, from enhancing SEO to building a robust referral system. Plus, get the inside scoop on our foray into federal contracting as a 100% disabled veteran-owned business, including valuable takeaways from the Vet24 conference in Orlando. We discuss breaking through business plateaus and achieving sustainable growth, inviting you to follow our journey and provide feedback along the way.
Connect with me!
Instagram: https://www.instagram.com/js_shoez_/
X: https://twitter.com/Shoeinvestor2
TikTok: tiktok.com/@thewater_boy_official
Youtube: https://youtube.com/@justinshoemaker9582?si=DSsbCeNl1kgH3EKK
LinkedIn: Justin Shoemaker
Chapters
1. Navigating Sales Challenges in Small Business (00:00:00)
2. Competing for Customer Loyalty and Sales (00:06:57)
3. Outsourcing, Government Contracting, and Improvements (00:18:12)
4. Overcoming Business Plateaus Through Growth (00:27:50)
28 episodes
Share
