E31 | A Conversation about Microcopy | Melissa Burfitt

Headless { Creator Podcast }

In today’s episode, we talk all about Microcopy, what it is, why it’s important and how to manage it in a headless CMS, with my guest Melissa Burfitt, a Senior Content Designer at Nationwide Building Society.

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Questions Asked

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• Tell us about your background.
  
• What kind of writing have you done in the past?
  
• Define Microcopy.
  
• What are design patterns?
  
• What are design patterns based on?
  
• What are some examples of microcopy beyond websites?
  
• What about microcopy for iOT devices like Alexa?
  
• What is the difference between a microcopy writer and UX writer?
  
• Tell us about the team of microcopy writers?
  
• Who comes up with the rules for Microcopy?
  
• Define and giver an example of accessibility.
  
• Tell us about the 2 types of error messages?
  
• Describe the details of what an error message needs to accomplish?
  
• How does personalization affect error messages?
  
• Are field names microcopy?
  
• How does a particular industry affect the microcopy?
  
• What tips do you have about taxonomy and categories?
  
• Tell us about form based content?
  
• Are there specialized tools for microcopy testing?
  
• Tell us how you monitor and refine content post live?
  
• How do you maintain content?
  
• What success criteria do you use for your KPIs?
  
• Tell us about microcopy and mobile devices?
  
• How important is the percerption of fast in the UX experience?
  
• Who in the web team needs to understand microcopy?
  
• How does a content author write with the brand voice in mind?
  
• What other tips do you have for microcopy writers?
  
• What resources do you recommend to keep up with microcopy?